Privacy Policy of PowerElite Real Estate

At PowerElite, we are committed to protecting your personal data in compliance with UAE data protection laws, including the Dubai Data Law (DIFC Law No. 5 of 2020) and ADGM’s Data Protection Regulations 2021. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, website, or engage in property transactions with us.

By accessing our services, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of personal and non-personal data:

A. Personal Information

  • Contact Details (name, email, phone number, address)
  • Identity Documents (Emirates ID, passport, visa copy for property transactions)
  • Financial Information (bank details, salary certificates for mortgage approvals)
  • Property Preferences (budget, location, type of property)
  • Transaction Records (sale/lease agreements, payment history)

B. Automatically Collected Data (Website & Digital Services)

  • IP Address, Browser Type, Device Information
  • Cookies & Tracking Technologies (to enhance user experience)
  • Website Analytics (pages visited, time spent, clicks)

2. How We Use Your Information

We process your data for legitimate business purposes, including:

  • Property Transactions – Facilitating sales, rentals, and leasing agreements
  • Client Communication – Responding to inquiries, scheduling viewings
  • Legal & Regulatory Compliance – Meeting RERA, DLD, and AML requirements
  • Marketing (with consent) – Sending property updates, promotions, newsletters
  • Improving Services – Analyzing website traffic and user behavior

3. Sharing of Personal Data

We do not sell your data. However, we may share it with:

  • Government Authorities (DLD, RERA, Dubai Courts for legal compliance)
  • Banks & Mortgage Providers (for financing approvals)
  • Property Developers & Landlords (to facilitate transactions)
  • Third-Party Service Providers (IT support, marketing agencies, under confidentiality agreements)

4. Data Security & Retention

  • Encryption & Secure Storage – Your data is protected using industry-standard measures.
  • Retention Period – We retain data as long as necessary for legal, tax, or business purposes (typically 5-7 years unless otherwise required by UAE law).
  • Breach Notification – In case of a data breach, affected individuals will be notified per UAE regulations.

5. Your Rights Under UAE Law

You have the right to:

  • Access – Request a copy of your personal data.
  • Correction – Update inaccurate or incomplete information.
  • Deletion – Request erasure where legally permissible.
  • Opt-Out of Marketing – Unsubscribe from promotional emails.
  • Withdraw Consent – Where processing is based on consent.

To exercise these rights, contact us at +971 569076316.

6. Cookies & Tracking Technologies

  • We use essential cookies (for website functionality) and analytical cookies (Google Analytics).
  • You can disable cookies via browser settings, but some website features may not work.

7. Third-Party Links

  • Our website may link to property portals, banks, or government sites. We are not responsible for their privacy practices.

8. Children’s Privacy

  • Our services are not directed at individuals under 18. We do not knowingly collect children’s data.

9. Updates to This Policy

  • We may update this policy periodically. Changes will be posted on our website with a revised effective date.

10. Contact Us

For questions, requests, or complaints: